Building a better Ladbrokes

The task is clear, ‘Build a Better Ladbrokes’ and deliver the growth to return the business to one that wins more customers and rewards shareholders.

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We aim to make Ladbrokes the best loved brand, with a focus on growing our recreational customer base by giving them the best betting experiences. We are investing in retail, digital and new markets so that wherever, however and whenever our customers choose to bet, we are their bookmaker of choice.

2015 Highlights

Group Net Revenue £M

+2.1%

Retail Net Revenue £M

+2.0%

Total Digital(1) Net Revenue £M

+12.9%

Australia Net Revenue £M

+53.8%
Download the 2015 Highlights download icon
The task is clear, ‘Build a Better Ladbrokes’ and deliver the growth to return the business to one that wins more customers and rewards shareholders. John M KellyChairman
[Photograph] Portrait of John Kelly
In 2015, we made positive progress and customer traction with continued increases in Digital and UK Retail. We saw customers responding well to our products, our value and recently launched multi-channel offer. Jim MullenChief Executive
[Photograph] Portrait of John Kelly

Strategic prorities

  1. 1UK: Grow recreational customer base
  2. 2UK: Develop multi-channel
  3. 3UK: Increase footfall in retail
  4. 4Australia: Grow market share
More about our stategy